Propuesta de un modelo de gestión financiera para la empresa Provemarcas.Cia. Ltda.

Abstract

This research work is called "Proposal of a Financial Management Model for the Company Provemarcas.Cia. LTDA”. It was established with the aim of getting a complete diagnosis of the financial situation of the company after the loss of one of its distribution lines. In order to establish the problems of the company based on indicators and propose solutions to be considered by the manager and the head of sales for the reason of that the solutions will be established based on the company's sales because, in the end, financial problems are usually solved with more income from the company. The methodology that was used for the development of the proposed topic was the application of surveys to employees, specifically the company's sales force. Which helped to have a perspective of the reality of the sales market to identify the necessary parameters for the construction of possible solutions. An interview was also applied to the manager and the sales supervisor because the experience that these two people have facilitated the limitation of the solutions and also for the correct application of the possible solutions proposals. Therefore, it is concluded that the financial situation of the Company Provemarcas. CIA. LTDA is slightly complicated, but its solution is not impossible because Pingüino brand is the market leader, which helps boost sales, as well as the relationship between seller-client helps for the creation of credit lines based on an increase in sales which will help solvency indicators, balance point and, mainly, financial profitability, which represents the profitability of the company taking into account the liabilities of it.