Plan de negocios del bar – restaurante la Tablita Pub y Grill Riobamba, 2022-2026

Abstract

La Tablita Pub Y Grill is a business dedicated to satisfy the palate of its customers with the best products of the meat market, located in the canton of Riobamba. The objective of this research was to develop a business plan for the Bar-Restaurant La Tablita Pub and Grill for the period 2022-2026 and in turn to know the feasibility of opening a new branch of the business to improve the positioning and contribute to the economic development of the canton. The methodology used was documentary and field, with a qualitative and quantitative approach, non-experimental design and the techniques used were observation, survey and interview through inductive and deductive methods. This began with the market study where it was possible to identify the unsatisfied demand for products that corresponded to 47,640 in the first year and a market coverage in people of 37,134, with a level of acceptance of the new branch of 96%, as for the technical study the production capacity used was established which was 23,820 products per year, the description of the product development process was generated, the distribution of the plant, machinery and inputs and the technological equipment necessary for production. Finally, an economic-financial study was carried out to determine a total initial investment of 22,346.50, 80% of which will be financed through BanEcuador at a preferential lending rate of 10.12%. The results obtained were a positive NPV of 103,934.38, an IRR of 126%, an R-B/C of 1.58 dollars and a PRI of 1 year, 6 months and 26 days. As a final conclusion the dependent variable is accepted since the results are favorable in the feasibility of opening the new branch and it is recommended to implement the present business plan since it intends to generate excellent profits in the future