Diseño de un modelo de gestión turístico en el emprendimiento shuar cultural Center alineado a las metas de los objeticos de desarrollo sostenible para mejorar la calidad de vida de las familias Shuar.

Abstract

The objective of this research was to design a tourism management model in the Shuar Cultural Center enterprise aligned to the goals of the sustainable development objectives to improve the quality of life of Shuar families. The inductive method allowed contextualizing the problems of the Shuar Cultural Center and through documented research to obtain a baseline that allowed establishing a mixed qualitative and quantitative research design. Likewise, a survey was conducted with 17 questions directed to 14 collaborators of Shuar Cultural Center to determine their quality of life. In addition, the representative of Shuar Cultural Center, Amazon Travel, Ministry of Tourism Zonal 2, Joya de Los Sachas GAD and Orellana Provincial GAD were interviewed to analyze tourism management with these institutions. For the design of the structure of the tourism management model, the methodology of Garcia (2017) and the Rural Community Tourism Management Model of CODESPA Foundation were used. As a result, the proposal of social, economic and environmental impact projects was developed, as well as the indicators aligned to the goals of the identified sustainable development objectives and the positioning strategies of the Shuar Cultural Center brand. The proposed Tourism Management Model design is an alternative to improve the quality of life of Shuar families, sustainable, sustainable performance and contribute to the 2030 Agenda of the Paris Agreement. To achieve the functionality of the management model it is necessary to establish and strengthen public- private partnerships that allow the total or partial financing of the same.