Diseño de un modelo de gestión administrativa para la fábrica de ropa Lido´s de la cuidad de Riobamba

Abstract

The present research work with the title "Design of an administrative management model for the LIDO'S clothing factory in the city of Riobamba" was developed to analyze the current situation of the microenterprise to its administrative management executed during the last years. It was investigated in a non-experimental way because no variable was manipulated, being handled based on a methodology of direct observation, applying surveys that yielded qualitative and quantitative results. Likewise, there was a level of exploratory and descriptive research, a non-experimental design and it was transversal because a single data survey was carried out, its type of study was a documentary using digital bibliography of various sources and fields for data collection. This research work allowed us to know in a close, timely and precise way what processes must be carried out for correct administrative management that will allow us to achieve the expected growth and development. This research was accompanied by techniques and tools such as the survey and interview that were applied to the factory administrator, their collaborators, and the most frequent clients to know from different points the view, which they consider are the shortcomings of the company to not obtain the expected growth in the market. With the results obtained, it was possible to demonstrate that it is necessary a correct administrative management to be their most efficient process and optimize resources through strategies designed to achieve each of the objectives or goals that allow organizational growth. Therefore, an administrative management model was designed, proposing in a clear, optimal, and precise way each of the administrative processes and procedures that will lead to achieving the expected results within the microenterprise