Proyecto de factibilidad para la implementación de una sucursal de la Escuela Nacional de Artes Gastronómicas Ecuador en la ciudad de Riobamba. Periodo 2019

Abstract

The present degree work carried out a feasibility study for the implementation of a branch of the Ecuador National School of Gastronomic Arts in the Riobamba City period 2019. For the development of this work the following studies were carried out: the market in which surveys will be applied randomly determining that there is an unmet demand of 63%, a technical study which determined the size of the company will be small, the which is in a commercial sector which implies a greater concurrence of potential clients (students in the gastronomic area), the legal administrative study carried out a thorough analysis of the different regulations and requirements for implement this undertaking and the opening of branches; the environmental study establishes that we did not generate a considerable environmental impact, so a matrix was made to mitigate the corresponding effects; the financial study includes all the budgets and the necessary characteristics for the execution of the expansion project for a branch, in addition to detailing the total investment at $46,675.13. The economic assessment, to determine the financial viability of the project, reflected us a positive Net Current Value (NCV) of $3,573.50 while the Internal Rate of Return (IRR) was 19%, the profit/cost ratio is 1.79, and the investment recovery period was 3.20 years, proving that it is feasible to implement a branch in the Riobamba city. It was concluded that the project is feasible as it is focused on meeting the needs of potential customers in the given area. Therefore it is recommended to implement the branch in the city of Riobamba.