Proyecto de factibilidad para el desarrollo de un sistema de franquicia en el restaurante de comida rápida Los Pingüinos en la ciudad de Ambato. 2020

Abstract

The research was conducted by an exploratory and descriptive research to record and collect information about the situation in which the company was to establish the most important aspects to consider for the implementation of the franchise system, with the help of a manual. The cross-sectional investigation made it possible to determine the niche or sample, to obtain descriptive information, through the application of surveys, observation cards and interviews. The establishment located in the city of Ambato in which the study was carried out, the functionality of the kitchen equipment was evidenced by observation cards, both in utensils, machinery and supplies, standard recipes, warehouse stock, working hours; through interviews and surveys to the internal customer the level of performance identified in their activities and elements found to improve their work, like, a good working environment and a complete inventory for the performance of their duties, the charging system was established, issuance of orders to the kitchen, protocol for customer service; in the administrative and financial area, it has worked with retail accounting system and general ledger, sales projections and cost control, strategic alliances, good relations with staff and suppliers, recruitment, hiring and induction of personnel. It applied surveys the external customer to know the trend of the current market, using graphical statistical bar where could find wide acceptance by the establishment of fast food with a varied menu, home delivery, friendly packaging with the environment, offering weekly promotions. The manual functions are the result of this project, which allows you to follow a guide for continuous improvement, standardized information with illustrations of activities, methods, techniques must meet each work area.