Estudio de factibilidad para la creación de un aserradero en el cantón Baños, provincia de Tungurahua.

Abstract

This study presents the feasibility for the foundation of the sawmill Verda Ligno S.A. in Baños canton, Province of Tungurahua. The local market was explored based on a review of secondary information from the single taxpayer registry and the simplified tax regime to identify 48 taxpayers within Baños canton, whose permanent or occasional economic activity is the commercialization of wood products and finishes. For this purpose, information was filtered from the records of the Internal Revenue Service to first locate the industries as potential customers and suppliers of products in the different parishes of Baños canton. A quali-quantitative study was carried out by means of surveys to the main actors identified within the local timber market, to define in detail the figures and statistical data in relation to purchasing behavior and consumer preference variables, in addition, the quality and availability of existing timber in the Baños canton was made known. Through documentary and field research, the legal framework for company constitution, environmental regulations, technology and market innovation were studied. In addition, types of target markets were defined within the consumer market category such as: furniture manufacturing, handicraft manufacturing, carpentry and wholesale of wood; defining products for each type of market. It is concluded that the study demonstrates technical-environmental, legal and commercial feasibility, since a net present value of 41475.43 and a profitability rate of 16% were obtained, economic indicators which show profitability in the future. It is recommended that the project be implemented within the established time frame to guarantee the proposed IRR and NPV and thus obtain the profitability proposed in the study.