Diseño de un modelo de gestión financiera para la empresa TAITACREP S.A., de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The main objective of this research work was to design a financial management model for the company TAITACREP S.A., of the city of Riobamba, province of Chimborazo, where a business diagnosis was made and the definition of the elements, components, structure, and process of a financial management model, which allows the increase of the company's profitability, the study of the design of the financial management model was carried out through a mixed approach, within which the quantitative and qualitative variables were studied. The level of descriptive research was used, since from the collection of information it was possible to make a correct representation of what the company is, through the analysis of the administrative and productive processes, the whole research study is descriptive, analytical, and non-experimental, so none of the analyzed data was manipulated. The following techniques were used to collect the data: the interview that was directed to the General Manager of the company and the survey that was directed to the administrative and operative personnel of the entity. With the correct application of the research techniques, it was determined that the entity presents financial problems of liquidity, excess liabilities and a reduced profit margin, that is to say, that liquidity decreases because its liquid rights decreased by 83.11% while liabilities decreased only by 11.97%. This leads to the conclusion that there is a financial imbalance in the management of economic resources, given that in the year 2020 there will be profitability problems. It is recommended to reduce operating expenses (administration and sales) and administrative expenses reflected in its income statement, in addition to increasing its sales, allowing the company to generate greater liquidity and be profitable