Diseño de un producto agroturístico para la Hacienda Ganquis en la comunidad de Ganquis, parroquia San Juan, provincia de Chimborazo.

Abstract

The Technical Project consisted of designing an agrotourism product for the Ganquis Farm, Ganquis community, San Juan parish, Chimborazo province. This was achieved through: the evaluation of the tourist potential of the Ganquis Estate, which consisted of a bibliographic review and field analysis of: its attractions, infrastructure, tourist plant and superstructure; for the market study, the demand, population and sample, the offer were determined and the dissemination and advertising strategies were defined; For the technical design of the agrotourism product, the offer of services for the product, its facilities and the relevant activities were designed, together with the installation, labor, furniture and equipment requirements; For the administrative-legal study, a bibliographical investigation of laws and regulations was carried out for activities that allowed defining the legal figure for the operation of the product, together with the requirements for its legalization, later structural and functional organization charts, profile of functions and positions were designed. ; The economic study consisted of determining: the investment, sources of financing, depreciation of fixed assets, amortizations, cost and expense structure, income structure, income statement and cash flow; In the financial part, it was calculated: the VAN, TIR, Benefit/Cost ratio and the recovery period. Through the technical design, areas to be implemented were identified such as horseback riding, fishing, hiking, camping, lodging, gastronomy, tourist photography, cycling, etc.; thanks to the presence of two natural attractions, these being the hill and the Ganquis river; A profile of both national and international tourists was also identified with an objective demand of 15,472 tourists per year. The implementation of this product would require an investment of $491,618.16 with an IRR of 11%; long-term research on visitor satisfaction is recommended.