Estudio de factibilidad para la implementación de un resort en la comunidad El Cisne, parroquia El Rosario, cantón Guano, provincia de Chimborazo.

Abstract

This research was developed to determine the feasibility of implementing a resort in El Cisne community, El Rosario village, Guano canton, Chimborazo province. The research was carried out with the deductive method of primary and secondary sources, defining six determining components of the feasibility in several aspects. Firts, the market study was carried out based on historical information and focused on the new trend of tourism demand post pandemic, then the model of all facilities was designed in technical sheets with their characteristics and functions as well as activities, Afterwards, commercialization strategies were stablished through the 4C’ of marketing, then the socio-environmental feasibility was analyzed applying Lazaro Lagos methodology. Afterwards, the legal-administrative feasibility was determined through review and analysis of legal texta, structuring of organization charts, function manuals and procees flowcharts, for the economic-financial feasibility, project costs and expenses and financial ratios were calculated. As a result, the resort will have five cabins, a spa, swimming pool with bar – cafeteria, restaurant, event hall, auditorium, offices and general warehouse. It will offer 23 products aimed at 462 national tourists who travel with their families and are interested in rural and natural destinations; the total investment is $ 333,615.08, benefict-cost ratio (BCR) of $ 1,56, net present value (NPV) of $ 157,719.40 and internal rate of return (IRR) of 16%, recovering the investement in year five of operation. It was concluded that the implementation of the project is feasible in commercial, environmental, legal administrative, economic and financial terms. However, it was recommended to make an investment in dynamic phases of the current market due to the COVID-19 pandemic.