Plan estratégico de reactivación turística post COVID-19 en el centro turístico comunitario Omaguas Pakcha de la parroquia San Luis de Armenia, cantón Francisco de Orellana.

Abstract

The objective of this research work was to elaborate a Strategic Plan for tourism reactivation after the pandemic in the Omaguas Pakcha Community Tourist Center, which allows the fulfillment of the objectives for the social and economic development of the Paco Rumi community. For the development of the research, an-interview was conducted with the president of the Paco Rumi community; surveys were applied to the Economically Active Population (EAP) and technicians of the Autonomous Decentralized Provincial Government of Orellana. The results showed that the tourism center lacks an organizational and administrative structure, does not have established tourism products, and the infrastructure is in disrepair. Based on the above, a situational diagnosis and SWOT analysis was conducted to identify the internal and external factors that should be prioritized for sustainable tourism reactivation. The Strategic Plan will significantly favor the reactivation of the tourist center in a period of one to three years, to achieve its promotion and positioning in local tourism with innovative tourism packages and modern infrastructure. Therefore, it is concluded that it is necessary to develop a Strategic Plan for this community tourism center in order to maintain the infrastructure and conserve the natural resources of the area. In addition, it is proposed to form strategic alliances with tourism operators and public and private companies for the administrative and competitive progress of the tourist center. It is recommended that the authorities of the sectional governments implement the Strategic Plan immediately since there are activities that do not require a large budget for their execution.