Estudio de factibilidad para la implementación de un campamento turístico tipo glamping en el sector Huerta Redonda, parroquia Quimiag, cantón Riobamba, provincia de Chimborazo.

Abstract

The objective of this research was: the feasibility study for the implementation of a glamping type tourist camp in Huerta Redonda, Quimiag village, Riobamba canton, Chimborazo province; from the commercial study, technical – environmental, legal – administrative and economic – financial, through descriptive type research, with the application of statistical techniques for sampling and results analysis. In the first phase, the market study was conducted through surveys applied to national tourist, the analysis of competition was performed, also, for the technical study, architectural plans were designed, the camp distribution, requirements and components; while for the environmental study, the Leopold matrix was used, showing the total impacts, establishing mitigations measures; but in the legal study, the current legal framework of Ecuador was analyzed, in the administrative study, tools were provided for the strategic planning of the camp; and for the economic and financial study, the economic indicators of assets, working capital, investments and sources of financing were analyzed; the profitability indicators of NPV, IRR and CBR were analyzed. Getting as results; an acceptance of 98% in the tourist market, 25% preference to stay in a glamping geo dome, in total 7 geo domes were designed, an environmental plan was established. It was determined that the camp will be constituted as a private company of civil microenterprise type of corporation, so the investment of the project is $221.423, the project achieves an IRR of 33% above 8,95%, a net present value of $223.197, a benefit-cost ratio of $2,00 and the capital recovery period is in the fourth year. To sum up, the project is commercially, technically, environmentally, legally and administratively viable, the economic and financial indicators are profitable. It is recommended to execute the project in a responsible manner based on the studies carried out.