Diseño de una experiencia turística de naturaleza para la ruta de Humboldt, cantón Quito.

Abstract

The project aimed to design a nature tourism experience for the Humboldt track, Quito canton, Pichincha province. In addition, the methodology applied was based on bibliographic and field research techniques, which allowed us to characterize the study area, this was done through the information on the territory and ecological-territorial scope, also, inventories of flora and fauna were made and registration cards were designed. In this way, the profile of demand was also determined through a bibliographic review of consumption trends in Quito and the competition was analyzed by identifying other tourism experiences. The main public segments were defined, as well as the needs of each segment were identified, actions and roles were defined for each stop, and itineraries for the experience were drawn up. On the other hand, environmental impact was determined through field trips, taking into account the impacts caused by human action. To sum, the tourist experience design was adapted to the Airbnb experiences platform format. being sketched and pre-entered, so it can be shared on the platform. The tourist offer was based on 12 atractions, which 5 corresponded to cultural events and 7 were natural attractions. which made it possible to create a tourist experience called "Following in the Humboltf footsteps". From the environmental perspective, the implementation of the project was viable because it would not cause a great environmental impact, so, it is necessary to build up the alliances strategic with tour operators and socialize the tourist route with governmental and non-governmental organizations in order to get financing to implement the project.