Diseño de un producto turístico para el cantón Cevallos, provincia de Tungurahua.

Abstract

The objective of the present investigation was: to design a tourism product for the Cevallos canton, Tungurahua province; with the objective of converting the territory into a place of recreation that includes tourist activities of interest; energizing the local economy. In the validation of the tourist potential, 21 tourist attractions were validated, 19% natural and 81% cultural manifestations. In addition, the tastes and preferences of national and foreign tourists were determined, of which 15% of the unsatisfied demand is captured, since there is no products / services similar to those that are intended to offer, having an objective demand of 966 annual tourists. With the technical viability, the tourism product was designed: "Cevallos, nature and tradition", based on the natural and cultural potential of the canton, which is made up of two tourist packages, the tourist route, "living culture, sharing history and tradition" and the tourist Route, adventure and culture in every corner, designed according to the tourist potential, analysis of the demand and the technical contribution. The tourism product will be disseminated through advertising media, and its constitution is under an association, which is determined as a Popular and Solidarity Economy Unit. Lately, the financial economic viability of the tourism project requires an investment of $ 122688.68 and the financial ratios show that the IRR is 22%, the NPV is $ 79,927.65, RBC is $ 1.91 USD and PRC is the 5th year, demonstrating the economic and financial viability of the project. In conclusion, the design of the tourism product will contribute to the territory to become a different and innovative tourism destination.