Estudio económico post-COVID de las empresas que conforman el parque industrial del cantón Riobamba

Abstract

This research work was based on the elaboration of a post-COVID economic study of the companies that make up the industrial park of Riobamba canton, in order to know the economic situation that the companies in the sector went through during the confinement due to the pandemic, and the consequences it brought to the business community. The methodology applied for this research was based on the observation of the sector, surveys carried out with the managers of the companies that make up the industrial park of Riobamba canton, interviews with the teachers of Escuela Superior Politécnica de Chimborazo and Ing. César Coronel, president of the Corporation of Entrepreneurs of Riobamba Industrial Park (CEPIR). Through the data collection techniques, the following results were obtained: 53% of the companies were not able to face a crisis such as the pandemic in terms of their human, financial and technical resources. Therefore, the level of income of the companies decreased between 70% and 100%, especially in the commercial, industrial, and construction sectors; just as there was a reduction in personnel, working hours, and salaries and wages. Therefore, the proposal was based on a diagnosis of the current conditions of the companies in operation within the industrial park of Riobamba canton and its surroundings, as well as economic and macroeconomic development indicators were analyzed for the approach of strategies: political, economic, social, technological, and financial that were the basis for the development of the reactivation plan. It is recommended to the business union and the municipal government of Riobamba canton to implement the reactivation plan so that it contributes to the development and revitalization of the local economy and in the same way to continue this research in the future, to know the progress and evolution that companies have achieved in subsequent years