Plan financiero para mejorar la rentabilidad de Plasticos Samantha de la provincia de Chimborazo

Abstract

The general objective of this research was to carry out the financial plan where the administrative instruments aimed at improving the profitability of the "Samantha" Plastics company in the province of Chimborazo are defined. For the development of the topic, information was requested through an interview with its owner. The next step was the bibliographical research of several terms necessary to direct the development of this study. This study is a descriptive investigation using inductive, deductive, and analytical methods. In addition, a survey was applied whose results allowed us to know the need of the topic. The actual results reflected the absence of strategic planning and aspects of a financial plan enabling decisions based on these figures. Within the proposal, it was possible to define through the SWOT matrix that the company has a privileged location for trade, but it has not considered timely information for decision making. Therefore, it has not been able to take advantage of the opportunities and has fallen within the threats. Merchandising and virtual commerce techniques were defined to improve the company's marketing process, which is expected to generate profitability and recover the investment in five months and 17 days