Planificación estratégica para mejorar la competitividad y eficiencia de la compañía de taxis ejecutivos "Taxmovilenlace S.A" del cantón Riobamba, provincia de Chimborazo, período 2022-2026

Abstract

The present study was aimed at the development of a strategic planning through which it seeks to improve the competitiveness and efficiency of the executive taxi company "Taxmovilenlace S.A" headquartered in Riobamba city during the period 2022-2026. In this process, a survey was applied to 24 associates and other workers of the company and an interview with the general manager to obtain the desired results, then an analysis of the current situation of the company was carried out, to which the internal analysis was elaborated through the value chain and the evaluation matrix of internal factors (EFI), using the strengths and weaknesses provided by partners and collaborators of the company, for the external analysis the PEST analysis was applied, the 5 Porter's forces, and the external factors evaluation (EFE) matrix, considering the opportunities and threats provided by the s partners, With the results obtained, it was determined that there are deficiencies both internally and externally, which generates as a consequence an unmotivated organization, without a strong organizational culture and without a common vision, causing a stagnation that has prevented them from continuing evolving and growing, which is why the urgent need for strategic planning for the organization that encompasses all these deficiencies was reaffirmed. After that, a strategic plan was developed in which a mission, vision, strategic objectives, creation of policies, values and principles, structural organization chart, and the formulation of strategies that provide better coordination, order and efficient competitiveness in the market are proposed. current. Once the strategic plan is completed, the predisposition and commitment of the members of the company is expected for its proper execution