Diseño de estrategias para difundir e incrementar la participación de las MIPYMES del sector comercial en la bolsa de valores provincia de Pichincha

Abstract

The objective of this study was to design strategies to communicate and increase the participation of microcaps in the stock market of Pichincha province To develop the study, the cross-sectional technique was used, which allowed focusing on the observation of statistical data, population and sample. In addition, the support instrument for the study was the development of questionnaire that collected information through the application of surveys to commercial organizations to obtain a series of data to calculate statistical aspects based on the results, also it allowed to develop the direction and strategic analysis, essential aspects to determine and structure the SWOT matrix, which was the basis for common and commercial strategies to involve these microcaps with the stock exchange market. Finally, the research allowed the design of strategies, which in the long term provide the connection between the stock market and microcaps, in order to contribute to the economic development, thus improving macroeconomic indicators that encourage the country's growth. In addition, it is recommended to study each of the strategies to be able to develop and apply it to increase the participation in the stock market, being the new financial market with the highest demand