Proyecto logístico para la exportación de pitahaya desde Prophec Cía. Ltda., hacia la ciudad de Berlín – Alemania en el periodo 2019

Abstract

This research work has been focused on developing a logistics project for the export of pitahaya from Prophec Cía. Ltda. to Berlin city - Germany in the 2019 period, thus eliminating intermediaries and improving the profitability of the company. For this study, a mixed approach was determined, which is based on qualitative and quantitative analyzes because of aspects such as cultivation method, sowing, harvesting, storage, exportable supply, marketing price and negotiation we took into consideration. In addition, we used observation and expert criteria as techniques and research tools to know and comply with the current export rules and regulations. It is important to emphasize that the product offered meets international quality standards and phytosanitary certifications. To achieve the internationalization of this non-traditional fruit, maritime transport is the most appropriate means of shipment because of costs and quantities, since we planned to market 1280 boxes per month with the German company IMPORT-EXPORT ALTUN LEBENSMITTEL - GROSSHANDEL EK, which will be unitized in a 40-foot refrigerated container for a value of $ 36,033.22 US dollars under CIF negotiation terms. We concluded that the production capacity and exportable supply meet the requirements and that the existing trade agreements between Ecuador and the European Union facilitate the negotiation. We recommended providing a constant training to the personnel and that the project implementation to achieve commercial Independence and international positioning and recognition of the product