Plan de negocios para la creación de una microempresa de comercialización de artículos de bazar en Jimbitono

Abstract

The objective of the project was to develop a Business Plan to the creation of a micro-business to the commercialization of bazaar items in the Jimbitono community with the purpose of examining profitability. This research has qualitative and quantitative approaches, the first supported by the techniques of direct observation in the community and the documentary review to the elaboration of the theoretical framework and, the second with the use of the survey directed at the population for the diagnosis of the project through the Google Drive platform, which generated information expressed in figures and percentages. A market analysis was developed applying the Marketing Mix technique, the SWOT analysis, the characterization and operating model to a micro-business. As a result, it was determined that 99% of the sample considers the presence of a bazaar in the Jimbitono community important and 91% expressed their preference for school supplies due to the increase in the student population. It is concluded that this business is feasible and viable because the development of the plan foresees that the entrepreneurship is profitable. The author of the project, who is the entrepreneur of this initiative, is recommended to implement the business plan prepared to the creation of this micro-business.