Proyecto de factibilidad económica y financiera de servicios adicionales para Servimagen ubicada en la ciudad de Riobamba, periodo 2020

Abstract

The objective of this study was to determine the feasibility of adding services of imagenology in a company called SERVIMAGEN headquartered in Riobamba city, during 2020, for which, it began with the application of 383 surveys directed to the urban population of Riobamba city to determine the demand. Interviews were also applied to the CEOs of six clinics of imagenology around Riobamba city in order to determine the existing offer. Starting from the tabulation, it was possible to obtain the information to establish the unsatisfied demand for the first year, it was 367 170 studies which according to the results of the technical study were able to cover 3.49%, that is, 12,812 studies per year. On the other hand, the financial study determined that the investment to start operations is about $ 701,887.95 of which 60% ($ 420,676.77) was own capital, while the remaining 40% ($ 280,451.18) was financed. Finally, the results of the financial evaluation, are shown by the following indicators: Net Current Value (NCV) of $ 991,183.53, Internal Rate of Return (IRR) of 37%, Payback period (PP) of 3 years, 9 months and 14 days and a cost-benefit ratio of 3.59. It is concluded that the proposal is feasible due to the results obtained from the financial evaluation. The management of SERVIMAGEN is recommended to take into account the application of this study as it would represent an important benefit in terms of growth of the company and the sector it operates.