Diseño de un plan estratégico para la empresa de transporte de carga pesada Translimssa ubicada en la ciudad de Guayaquil

Abstract

The main purpose of this degree work is to design a Strategic Plan for the heavy cargo transport company TRANSLIMSSA located in Guayaquil city for the period 2021, to improve the development of the entity. For its execution, the quantitative and qualitative methodology was used which are reflected in the preparation and analysis of the surveys carried out to the General Manager and the organization staff, also a SWOT matrix was developed where it was determined that the company does not have a business philosophy, organizational structure, function manual, process flowcharts, the staff performs their activities empirically; which does not help the growth of the company and it is also faced with strongly structured entities thus creating a competitive advantage over the company TRANSLIMS S.A. The commitment to propose a strategic plan is: improve, organize, direct, control, evaluate, supervise and follow up on the activities, processes, and operations that lead the company to achieve an excellent work performance, with which it will generate trust among customers, collaborators, and financial institutions. Finally, it is imperative to make use of the proposal for the importance of the research and the well-being of it.