Planeación Financiera Estratégica para el Comercial San Francisco Comsafram Cia. Ltda para los años 2020 al 2023.

Abstract

The main objective of this project is to develop a strategic financial plan for Comercial San Francisco Comsafran Cía. Ltda., in order to maximize its profits during the periods 2020 to 2023, for which the current financial situation of the company was evaluated through a micro and macro environment analysis as well as an internal analysis of the company, a SWOT diagnosis and the calculation of indicators of activity, profitability and liquidity, thanks to this analysis it was possible to define strategies and conduct a study of decision making in the strategic financial planning to be implemented taking into account the moments of pandemic. Within the administrative planning of the company, its mission, vision, values, policy, business objectives and organizational structure were established, for its implementation, the operative plan, responsibilities, scope and monitoring were defined, with the projections of the financial statements, the profits for the period 2020-2023 were calculated and the strategic indicators were calculated again with which the increase of the profits in the established period was evidenced. It is concluded that strategic financial planning allows increasing the company's profitability in the long term. It is recommended to commit all the personnel in order to obtain the best results and the success of the Commercial.