Proyecto de factibilidad para la crianza y comercialización de cuyes en las comunidades de la parroquia San Luis, cantón Riobamba, provincia de Chimborazo, período 2015

Abstract

This research work aims to carry out a feasibility project for the breeding and marketing of cuyes in the communities of the San Luis parish to meet the needs of people with the supply of this product. Market research in the communities of the San Luis parish, Riobamba canton, reflects the need to create a microenterprise breeding and marketing of cuyes, this is a native food product, but no totally caters to the villagers despite having own breeding, reason that go to the markets of the city of Riobamba for purchase, especially in traditional times like carnival, new year, mother’s day, Christmas, etc. Potential customers prefer to buy the cuy alive as the most economical option, followed by the cuy cooked, peeled and seasoned cuy, and finally the roast cuy; these which will be delivered at home for greater customer convenience. A technical and financial study was conducted in order to determine the feasibility of the business and an investment of $ 4789.50 is required for a period of 5 years, this represents a net present value of $ 580479, 67; an Internal Rate of Return of 32.5%; a period of payback of 11 months; a Benefit cost Relation of $ 1.28. The economic evaluation of the project determines that the creation of a microenterprise breeding and marketing of the cuyes is feasible, and that its financial performance is attractive.