Propuesta para un plan de acción comercial y urbano para la reubicación y reorganización de los comerciantes informales del cantón la Joya de los Sachas, provincia de Orellana, período 2017-2018

Abstract

The current research work Proposal for a commercial and urban action plan for the relocation and reorganization of informal traders in La Joya de los Sachas Canton, has like objective to propose guidelines for guiding the authorities' making decisions from Municipal GAD. The methodology used was based on the applied surveys to the population and to the informal traders, besides the elaboration of FODA matrix that allowed identifying the following weaknesses of informal trading in the city: lack of fulfilment of standards, resolutions and municipal agreements, there are no appropriate areas for the commercialization of the products, disagreements between traders, inexistence of an organizational work plan, unhealthiness in the way of selling the products. For this, it is necessary to count with strategies that contribute to improve the trade and the informal traders' life quality. The proposal looks for applying a practical and efficient methodology that be suitable to the reality considering different involved such as: authorities, population, formal and informal traders and a set of programmes of information and consulting, of collecting, of management for the information and training, of resources management and required regulations. Thus the implementation of the alternative will allow the improvement of commercial activity conditions, the citizen security and the city image in order to reach a proper economic and social development