Plan estratégico de turismo sostenible articulado a la agenda de desarrollo local de la parroquia Río Negro, cantón Baños de Agua Santa, provincia de Tungurahua.

Abstract

A Strategic Plan articulated to the Local Development Agenda of the Parish of Rio Negro was elaborated and designed, in the Baños de Agua Santa Canton, of the Tungurahua Province, this research work was conceived thanks to the agreement and participation of the diverse actors involved in the tourism agreement and participation of the diversse actors involved in the tourism development of the town, especially teha Autonomous Parish Goverment, whose common factor is to share the viision of generating responsable and sustainable tourism strengthened by its natural and cultural attractions that shouuld be consolidated as the main turism products. Note that the objective of this research was to design a strategic plan that is aligned with the local development agenda, which begins with the description of the situational and tourism diagnosis, where it is described concisely according to the SENPLADES format and oriented in the Plan of Developmet and Territorial Planning the aspects related to the enviromental, economic, productive, legal and political institutional components of the relevant information of the parish, as a second part describes the existing natural and cultural attractions, the analysis of the tourist plant and the surveys that helped to determine the profile of the tourist as well as the type of travel preferences and motivation demands the potential ande profile of the tourist and finally as the third strategic objective of the results and dsicussion chapter the prepration of the strategic plan with the FODA analysis and design with the Framework methodology Logical of programs, projects, comp activities, and indicators that promete the creation of tourism products, valuing natural and cultural resources, assuming the challenge of offering services with minimal impact at a social and eviromental level, with infrastructure and adequate management, contributing to the potentialization of the tourist destination with ventures that seek to provide quality services and products.