Estrategias para mejorar el servicio al cliente en la Dirección Distrital de Educación 15D01, provincia de Napo, cantón Tena, periodo 2015

Abstract

The aim of this research is to design a proposal on strategies in order to improve customer service in the District Directorate of Education 15D01 in Napo province, Tena Canton. The proposal was designed under the strategic direction, redefining the vision, mission, and corporate values as well as proposing principles, policies and objectives to generate strategic actions to improve interpersonal relations, work environment and customer service. Through training, management indicators were established for each of the achieve perspectives such as training, motivation, relationships, customer satisfaction, the organizational climate of the staff working in the entity as well as user-friendly treatment. It is recommended the implementation of this proposal in order to improve the relationship among the personnel as well as customer service.