Plan de fortalecimiento asociativo para mujeres productoras de artesanías de la parroquia San José de Dahuano, cantón Loreto, provincia de Orellana, periodo 2017- 2020.

Abstract

An associative strengthen plan is carried out for women who produce handicrafts at San Jose de Dahuano town, Loreto canton, Orellana province, in order to incentive the associativism among women for improving the productive strengthening and publicize the cultural activities they have. Through surveys, it has been shown there is a lack of support for the improvement production and adequate marketing of the products elaborated manually. The FODA matrix was carried out to determine the nowadays situation of women who produce handicrafts. The most representative findings in this research are: they do not know the fair trade, work individually, lack or promotion and publicity of their products and are interested in being part of an organization. The strengthening plan proposes: the insertions of crafts in the management strategies and tourism planning, development of markets and commercial processes, and promotion of the associativity of women crafts. As a conclusion, it was perceived that the artisanal sector lacks of empowerment of its capacity to transform the town reality, and with the implementation of this proposal, it will seek to strengthen the value chain established for the craft sector and contribute to economic development of this sector with a marketing system in which the generated wealth is evenly distributed.