Plan Sistematizado de Comunicación mediante el INFA para reducir el índice de mendicidad infantil en la ciudad de Riobamba para el año 2011

Abstract

The present research has developed a systematic communication plan for INFA in order to reduce the child begging incidence in Riobamba city during 2011. This allowed to establish strategies for raising community awareness about this problem, the methodology used to get information had been: direct observation carried out on town streets, interviews the INFA- Riobamba directors and surveys the public to know the begging rate in the city, this data collection was important to implement the communication plan, the results obtained were the following: in the country and this city has been eradicated in begging rate by 90%, and this communication campaign in Riobamba city, this must be released in different media, like television, radio and print, as advertising flyers, brochures and billboards placed in strategic information areas, covering the entire city, so establish a schedule activities to make the communication plan. The INFA allocated to budget from the Social Communication Director, who will be responsible for overseeing and monitoring compliance the activities set out in schedule.