Plan de desarrollo artesanal para el fortalecimiento de la cadena productiva del cantón Guano.

Abstract

The research paper entitled Artisan Development Plan to strength the productive chain of Guano village, allows the application of strategies framed to local sustainable development for de local craft chains. It includes steps as the situational analysis that recognized the number of local craft chains, knowledge of resources through inventory and georeferencing of local artisanal chains. Thus, the insufficient demand for products made by artisans, generational gaps, limited raw material and high costs were determined. The market study established the current demand for handicrafts and tourists who visit the village preferences, these are the gastronomy, handicrafts especially footwear, leather goods, scarves, and rugs in minimum amount. The participatory workshop with artisans focused on central problem analysis, objective tree, Strengths, Weaknesses, Opportunities, and Threats of the situation of the artisans of the village. The last activity was the organization of a program and four project profiles to potentiate the production chain in the village based on the National Plan for Good Living for training, modernization, innovation for the local shoe chain, marketing mechanisms for the carpets chain which are the brand and identity of the village, entrepreneurship in the local textile chain with social purpose, and institutional management to governmental and non-governmental organizations. It is important that all craftsmen keep the union and predisposition to develop projects with the Village Municipality.