Proyecto de factibilidad para la implementación del área de bebidas en el resto-bar guagua cuchara, en el cantón Quito, provincia de Pichincha, 2018

Abstract

The present thesis project proposed the development of a feasibility study for the creation of the bar area in the Guanga Cuchara establishment, located in the La Mariscal sector of the city of Quito, the purpose of the creation is to potentiate the consumption of the different distilled alcoholic beverages that our country produces, based on the preparation of different cocktails. The different studies used in the project are the following: market study that allowed to know the percentage of unsatisfied demand with the application of a survey; The technical study established the capacity of the premises for production, resulting in 91 products per day; The administrative and legal study determined the areas and functions of the establishment, as well as the legal requirements necessary for the opening; In the environmental study, the matrix was used to mitigate environmental impacts that may result from the short and long term establishment; The financial study took into account the budgets and evaluations essential for the enterprise, resulting in a total investment of $ 13,907.16. A positive Net Present Value (NPV) of 53,782.16, internal rate of return (IRR) of 63.29%, cost benefit ratio of $ 1.88 and finally the recovery period will be given in 0 years, 9 months and 2 days. With this it is concluded that the thesis project is totally viable according to the obtained financial results. The importance of it lies in making known the different cocktails based on liqueurs from Ecuador.