Proyecto de factibilidad para la creación de un fast food tailandés con servicio de cocina en vivo, en la ciudad de Riobamba, provincia de Chimborazo, 2018

Abstract

The current degree work proposed the realization of a feasibility study for the creation of Thai fast food "Rio Thai", focused on providing a new and unique experience through Thai cuisine in Riobamba city, Chimborazo province. The studies used for the elaboration of the project are the following: a market study, in which 72% of acceptability was obtained by the community for the implementation of the establishment; this result was obtained thanks to the application of the surveys. In the technical study, the location of the enterprise was determined, as well as the production capacity, which will be 74 pax per day between fast foods and beverages, each one of the preparations has its own standard recipe in order to establish the cost of the production as the sale price. In the study of legal administrative, the departmentalization of the premises was carried out in order to determine the functions of each one of the areas, the requirements and legal regulations by which the artisan's law was protected according to the creation of the establishment were analyzed. In the environmental study, the design of an environmental mitigation matrix was chosen in order to reduce a large percentage of the pollution caused by the premises. In the financial study was established in the amount of investment to be used that is $ 16,043.60, with form to the economic evaluation the following results were achieved: an NPV of $ 51,352.01, the IRR of 74, $ 10, the benefit ratio cost of $ 1.68, the recovery period that will be in 1 year, 1 month and 5 days, concluding that the project is totally viable. The importance of the project is offering a new gastronomic proposal through Thai gastronomy.