Proyecto de factibilidad para la creación de un restaurante gourmet, en base a la comida típica del cantón Chimbo, en la ciudad de Babahoyo, provincia de Los Ríos, 2018

Abstract

The present titration work proposes the realization of a feasibility study for the creation of a gourmet restaurant 'of typical food of the Chimbo canton, in the Babahoyo canton, by means of a descriptive and field research, which allows to go to the same place where aims to establish the restaurant and get real information about the current reality of the market and our potential customers. In the market study, an unmet demand of 71% was obtained, this being positive, which strengthens the creation of this restaurant and its potential acceptability in both the product and the type of service that will be offered; the technical study established the size and location of the company as well as the standardization of recipes, the process manual and the letter; the administrative study allowed to establish the jobs next to the professional profile of each one; in the legal study the investigation was carried out regarding the statutes and regulations to which the restaurant will be governed to function properly; the study of the environment served to determine the environmental impact and the corrective measures that we will apply to reduce it; and the financial study made us aware of the evaluators such as the Net Present Value (NPV) at $ 9.492,16, the Internal Rate of Return (IRR) at 26,73%, the Cost Benefit Ratio, (B / C) at $ 1.60, and taking into account the utility to be had and the period of recovery of capital, which allow us to consider that this project is viable when it will be implemented. Through the technical study it was possible to determine the amount of production that would take place in the restaurant, human talent that was needed to satisfy the customer's demand. To be always innovating in the preparations in the service in the decoration of the establishment to generate more potential clients and guarantee the growth of the restaurant.