Estudio de factibilidad para la implementación de un bar & grill en el cantón Pelileo, en la provincia de Tungurahua, 2018

Abstract

The present certification work aimed at conducting a feasibility study for the implementation of a Bar & Grill in Pelileo canton, province of Tungurahua through a descriptive investigation which is supported by the information in bibliographical and field sources as to obtain reliable information, same information that allowed us to reach the relevant data about the surveyed population and in which favorable results are reflected regarding the implementation of the Bar & Grill. In addition, an evaluation of the project is carried out, such as the Market Research, which shows as a result that tourism in the Pelileo canton would be potentialized by the offering of a new gastronomic option with great reception. The market research shows also that the probability of attracting customers is high due to the offering of typical and attractive foods. In addition to having a strategic location that allows attracting all kinds of people whether they are residents, neighbors or tourists. The financial study could determine a total investment of $ 8,550.00 which will finance the project, financial indicators such as the Current Net Value (NPV) positive $ 50,197.58, Internal Return (IRR) 171%, Balance Point (PE) of 3,559 units and the Cost Benefit Ratio (B / C) of $ 4.05 by means of the analysis performed has shown that the venture is viable, based on the positive results of investment recovery and generated profit it is considered that the present project is profitable. It is recommended to implement control measures in the management of financial resources decreasing or eliminating the risk probability