Implementación de un proyecto para la creación de un restaurante típico utilizando técnicas y preparaciones de la serranía ecuatoriana en la ciudad de Riobamba. Periodo 2018

Abstract

This degree work proposes to develop a feasibility study for the implementation of the project of creation of a typical restaurant using techniques and preparations of the Ecuadorian mountain range in the city of Riobamba, period 2018. For the development of this work, different studies were carried out such as: Market study, in which randomised surveys were applied, determining that there is an unsatisfied demand of 63%, the technical study found that the size of the company is small, the same that is located in a commercial sector which implies greater concurrence of potential customers, its daily production of 70 customers, the legal administrative study conducted an exhaustive analysis of the different rules and requirements for implementing a business entrepreneurship; the environmental study establishes that we do not generate a significant environmental impact so a matrix was made to mitigate the corresponding effects; within the financial study are all budgets and characteristics necessary for the execution of the project, in addition, the total investment in $16.675, 13 is detailed. In the economic evaluation, to establish the financial viability of the project, resulted in a positive Net Present Value (NPV) of $1.573, 50 while Internal Rate of Return (IRR) is 15%, the benefit/cost relation is 1, 59, the period of recovery of the investment will be in 5 years, the main thing within the project of feasibility the same that is focused to satisfy the necessities of the potential clients to more of taking care of their health with healthy products, Through the different studies carried out it is determined that the present business entrepreneurship is viable. In such a way it is recommended that in the implementation of the “Deleites and Sabores” restaurant to use recipes of the Ecuadorian mountain range and in that way to help to the socio-economic development of the country.