Estudio de factibilidad para la creación de una cafetería con estilo rústico en el cantón Riobamba, provincia de Chimborazo. 2017

Abstract

In the following feasibility study will be stated the creation of a cafeteria with a rustic style in Riobamba canton, Chimborazo province. The sample that was used for the collection of information was 138 people. With this information, it was possible to notice that the proposal is feasible since there is unmet need with a high level of acceptability of the potential market in the sector. The technical study determined the capacity of the enterprise, location, standard recipes, the design of the plant so that the final product is dispatched without any problem and control that there is no loss or overproduction, also in the Environmental study is taken into account factors among them are the classification and recycling of organic and inorganic materials, reduction of water consumption in this way a mitigation of the environmental impact was made that will help the conservation of the environment. In the Administrative study, function manuals and hiring processes were determined in order that the employees get the expectations. With the purpose of making the respective selection, professional sheets were made. The legal study is based on the law of the Artisan, benefit of law and requirements for the operation of the establishment. In the financial study the following positive results are detailed which include the budgets and necessary characteristics. In the results, a Total Investment Value of $ 21.407,41 was obtained to be able to execute the business idea. As a conclusion of the project, it was gotten that the project is profitable as the NPV is of $42.952,20, the IRR is of 70%, the cost benefit ratio is of $ 1.92, and the period of recovery of the investment will be in two years five months and twelve days. It indicates that the project is viable. It is concluded emphasizing the importance of carrying out a business plan, identifying, describing and analyzing a specific business opportunity. It is recommended to keep the creativity of the infrastructure, products and services in the rustic cafeteria, and thus fulfill the expectations of customers.