Proyecto de factibilidad de la creación de la pizzería artesanal, con la elaboración de masa a base de carne de pollo en la ciudad de Puyo, provincia de Pastaza 2018

Abstract

The present degree work focused on the creation of a pizzeria with innovative products located in the Puyo parish, Pastaza province , applying descriptive methodology which is established in the field of research and bibliography, that after doing the above mentioned follow up allows us to obtain truthful information. After applying the surveys that were made to the citizens, about the creation of a new pizzeria with an innovative product, obtaining a positive result. To elaborate the project the following studies were carried out, the study of the market where the unsatisfied demand was found, the technical, administrative, legal, environmental study where it is explained step by step in a clear and specific way everything related and necessary for the project application, in the financial study was able to determine the total investment that is of $18,281.69, the loan made of $100,886.83, in the raw material will be used $10,979.44, we also have different indicators such as: net present value positive with a total of $33,771.94, in the rate of return the percentage is of 50.87%, the recovery time will be approximately a little more than two years with a quantity of $24,413.01, thus also in the third year of operation will get the amount D E $37,838.06, at the equilibrium point the amount of $9.55, in terms of the cost-benefit relation is $2.09. After having carried out the financial processes the project of entrepreneurship is feasible, having a level of profitability acceptable for the start-up of the same one. After having finished in its entirety the market study it was concluded that there is a significant demand in the urban area of Puyo city with a 74% of acceptability by the citizenry. Key