Diseño de identidad visual y señalética del cementerio "José María Azael Franco Guerrero" de Tulcán.

Abstract

The objective of this technical project was to design the visual and signage identity of the cemetery José María Azael Franco Guerrero of Tulcán; Through the deductive inductive method, surveys were developed with the purpose of gathering information about the most recognized cypress figures in the cemetery, all aimed at a target audience of between 30 and 45 years old, dividing into two groups, the first of visitors to the cemetery and the second group of 3 expert people who know the place or its workers, afterwards with the information obtained and previously analyzed, four brand proposals were developed, for the final election it was again subjected to surveys, this time directed to a focus group made up of people natural, expert or cemetery workers and finally designers, the questions were based on analyzing the symbolic, aesthetic and functional of each proposal. Finally, a brand with a higher score in the aforementioned parameters was obtained, the identity manual and its applications were developed; this served as a starting point for the development of the signage system, with the help of the observation technique cards were developed of the places that the cemetery contains and in turn photographic documentation was obtained; for this the tourist part of the natural part or purpose with which the place was built was separated, forming a cypress route. With the cards, information was obtained on how many supports and types of supports were necessary to make technical sheets and develop the final designs. In conclusion, the visual identity and the signal system work together helping to organize and unify the visual information of the place; It is recommended to rely on the elaborate triptych to better visualize the location of the different places and the tourist route.