Estudio de factibilidad para la creación de una cafetería biblioteca en la ciudad de Riobamba, provincia de Chimborazo. 2017

Abstract

The feasibility research for the creation of a library cafeteria in Riobamba city, Chimborazo province, through a descriptive, qualitative and field research to describe the evidences examined and based on a survey analysis in order to determine the viability of the enterprise based on the reception of citizens of Riobamba, the market study gave as a result that there is an unsatisfied demand of 94% of the urban area population of the city, showing a positive number that proves that this activity is feasible for its development, in the technical study will be determined the size and location of the enterprise, the standard model of the recipes with its own menu and a manual of functions and processes was elaborated for the adequate follow-up in the processes for the enterprise staff, the legal study applied is the law of the craftsman which supports as an activity in which norms are to be accomplished during its procedure, the environmental study where the measures were given to moderate the environmental impact produced by the operation of this enterprise, and the financial study provided a Net Present Value result of $ 7819.76, an internal rate of return of 20%, and a Benefit / cost ratio of $ 1.51, with the utility of this research will obtain for each dollar, these are positive factors to designate its development. With these results it was determined that in Riobamba city, it is viable to create a library cafeteria where people will find a menu prepared with natural products and a variety of physical and digital books.