Estudio de factibilidad para la implementación de un restaurante de comida típica de la serranía ecuatoriana en el Centro Turístico Achik Ñan, de la comunidad Chimborazo, parroquia San Juan, cantón Riobamba, 2017

Abstract

The present investigation intends to carry out a feasibility study for the implementation of a restaurant of tipical food of the Ecuatorian highlands in the Tourist Center Achik Ñan in the comunity of Chimborazo, San Juan parish, Riobamba canton, through the descriptive methodology that is based on field and bibliographic research that allows obtaining secure information. The survey was applied to national and foreign tourists where positive results were achieved for the implementation of a restaurant of typical food by utilizing products of the sector. For the elaboration of this project, market studies were conducted where it was verified the existence of unmet demand, the technical, administrative, legal, and environmental study where, step by step, everything necessary for the application of the project is clearly specified, and the financial study where in was determined the total of the investment $ 19,162.74, loan $12,909.85, raw material $20,211.57, indicators as Positive Net Present Value $ 23.846,14, the percentage of Internal Rate of Return 42.94%, Period of Playback between the second year $18.082,86 and third year $28.994,54, Balance Point 4,436 and Benefit Cost ratio $1.62, stating that by means of these financial processes the entrepreneurship is venture is viable and has profitability for the implementation thereof. By determining the market study, it is concluded that there is a significant unsatisfied demand in the sector, in addition to 90% acceptance by national and foreign tourists. It is recommended that in order to cover the unmet demand in the sector, creativity in the service must be maintained, trying to offer it with the highest possible quality the nutritional requirements of national and foreign tourists.