Estudio de factibilidad para la creación de una empresa de asesoría y eventos gastronómicos en la ciudad de Latacunga, provincia de Cotopaxi, 2017

Abstract

The purpose of the present Enterprise is to develop the feasibility study for the creation of a company that provides the service of gastronomic advice and personalized events in Latacunga city. The methodology applied in this project is qualitative of action since it is determined in food and drinks establishments the causes why they are not allowed to be competitive in the market and action because an immediate solution to these problems will be sought. For the development of the project a feasibility study was carried out so through market research it was evidenced that there is a 67% of unsatisfied demand, considering that in the city there is no other company that provides the same service. In the technical study matrixes were created as tools to assess the current situation of the company to be advised and determine the procedure for continuous improvement. For the creation of the advisor company, a financial study was conducted that indicated that it does not require further monetary investment proving that it is a profitable business. Most of the gastronomic establishments in Latacunga do not have technical knowledge or in turn do not have professional staff for each area or department. A consultancy is undoubtedly necessary to make administrative and operational changes achieved excellence as a company within the gastronomic field. The main feature of the gastronomic advice and personalized events is that they adapt to the needs of client whit the sole purpose of exceeding their expectations.