Propuesta de factibilidad para la creación de una cafetería especializada en la utilización de café artesanal en el cantón Guano, provincia de Chimborazo, 2017

Abstract

In the present entrepreneurship, it is proposed the development of a feasibility study for the creation of a coffee shop “KOPILUWAK”, which is specialized in the use of artisan coffee, in the Canton Guano, Chimborazo Province. The research method used was descriptive and field with statistical tables and graphs, as well as bibliographical references related to the project; Data collection techniques were used as surveys applied to the canton’s economically active population. Different studies were carried out in the development of the feasibility project: the market study, the supply and demand analysis, prices and distribution channels of the product; through the technical study the size of the company in its capacity, location, and established standard recipes were determined; in the administrative study, the organization was constituted, its functions, objectives of the different departments, as well as hierarchical levels and induction of personnel to the company; in the legal study, the law of defense of the craftsman, his labor, social, tributary benefits and permits necessary for the operation of the company were investigated; the environmental study determined that there is no environmental impact that stands out; the financial study yielded a total investment of $ 28,679.75; which is comprised of a loan of $ 21,747.42; own capital of $ 3,502.97; a positive net present value of $ 47, 226.76 was obtained; an internal rate of return of 70%, as well as a cost benefit ratio of $ 1.65; the period of recovery of the investment is 2 years, 6 months and 12 days, indicating that the project is profitable, so the implementation of this research study is recommended.