Propuesta de factibilidad para la creación de una productora de quesos aromatizados y saborizados con especias naturales en el cantón Alausí 2016

Abstract

This project proposes the feasibility study for the creation of a producer of aromatized and flavored cheeses with natural spices in Canton Alausí. The type of methodology applied is quantitative-descriptive since it uses the systematic measurement and statistical analysis at the time of processing the data obtained, variables are not manipulated by what is non-experimental character, that is why it is described as it is presented. The project includes several phases in which an idea was selected according to the results, to proceed to carry out the mission, vision, distinctions and competitive advantages, which will submit a plus to the competition; Ending with the (SWOT) analysis of the Strengths, Weaknesses , Opportunities, and Treats. With the market study, it was determined unsatisfied demand through surveys carried out through field work, it was determined the mix of market and its segmentation. The technical study established the appropriate location for the cheese processor, standard recipes, the design of the specific level of the processing plant. Continuing with the analysis of the investment which was defined in the fixed assets, basic services, raw materials, direct and indirect labor to be used. The environmental study analyzed the environmental impact by setting mitigation measures, demonstrating that it will not cause environmental damage. As a source of financing there is a loan of $ 17,514.26 in the Bank of Guayaquil with 12% interest which will be used to implement the business idea; In addition, the financial evaluation is obtained through the indicators, giving as a result the (VAN) net present value of $ 28.199.01 positive indicators and the (TIR) internal rate of return 30%, with a rate of return of 29%, benefit cost of $ 0.23. Point of balance of 8.529.57, finally, the recovery of the Investment will be in the third year, first month. It is presented by the financial study of the feasibility of the project yielding positive results for the creation and development of a producer of cheese In the city of Alausí. It is recommended to take into account the different indicators of the financial study since it measures the feasibility and viability that the micro entrepreneurship wil have the market.