Campaña de información para la prevención del maltrato infantil en los niños de la Escuela Particular "San Pedro de Guamote".

Abstract

The objective of this research work was to design an information campaign for the child abuse prevention, which was carried out at the San Pedro de Guamote Private School, Guamote canton, Chimborazo province. A study population of 80 children of the second year of basic education, 70 parents, and 14 teachers was determined. The study was of a descriptive type and quasi-experimental design. For the data collection, surveys were applied to parents, interviews with teachers and the target group of children were observed. The prevalence and the most frequent types of abuse were determined. In addition, the risk factors associated with child abuse were established. Child abuse was evidenced in children who are punished at home, being the most frequent the physical abuse like blows, lashes, followed by psychological ones such as insults and mocking. An advertising campaign for the child abuse prevention was designed and planned using the strategy of Orozco Jaime Toro Design in Palermo, obtaining a full scope to our target population, achieving in this way generate awareness and reflection in the parents. It is recommended to the authorities that the campaign has continuity as a fundamental base to increase the self-esteem of children who have suffered abuse.