Propuesta de factibilidad para la creación de una cafetería tradicional con técnicas artesanales en el cantón Riobamba, provincia de Chimborazo, 2016

Abstract

The present feasibility study aims at the creation of a traditional coffee shop, in which it was implemented artisanal techniques in the Riobamba Canton, Chimborazo province in this research was used a methodology of descriptive type, and bibliographical and field research. In order to execute this undertaking and to fulfill all the objectives set forth, different studies were formulated, such as: the Market Study, it was determined that there is an unsatisfied demand of 92%, The Technical Study determined the size and location in which the project will be located, as well as the production capacity, in the environmental study stipulated mitigation measures noting that no environmental damage will be caused, the administrative study analyzed the profiles of employees witch their respective salaries and their induction process to the company, In the legal study the investigation of the law of the craftsman was realized for its application in the present undertaking; the financial study consists all the budgets and the necessary characteristics for the application of the project, in which the total investment is detailed in $ 26,713.97 composed of a loan of $ 18,000.00, which suppliers for raw material $ 2213.97 and which a capital of $ 6,500.00 which will be used to execute the idea of the business. When applying the financial economic indexes, it is concluded that this entrepreneurship project is profitable since the NPV is $ 38,420.75. The IRR is 44%, the benefit/cost ratio is 1,98, the investment recovery period will be there years, 1 months and 18 days, indicating that the project is viable.