Propuesta de factibilidad para la creación de un restaurante de comida típica del cantón Tena, en la ciudad de Riobamba provincia de Chimborazo, 2016

Abstract

This thesis aims to demonstrate the feasibility for the creation of a typical food restaurant of the canton Tena, in the city of Riobamba. The methodology applied is quantitative-desciptive since it uses systematic measurement and statistical analysis at the time of processing the obtained data, the variables are not manipulated because it is of no experimental character, and therefore it is described as presented. The Project consists of several phases and an idea was selected according to the results, to carry out the mission, vision, distinctions and competitive advantages which represents a bonus to the competition; Ending with the SWOT analysis. With the market study, unsatisfied demand was determined through surveys conducted by field work. The market mix and its segmentation were determined. In the technical study was established: the appropriate location for the restaurant, the standard production recipes, and the structured layout specifically for the restaurant. Carrying on with the analysis of the investment it is determined the tangible fixed assets, basic services, raw material and mitigation measures demonstrating this way that no environmental damage will occur. In the legal administrative study the functional organization chart that the restaurant requires, the profile of the employees with their respective salaries and their recruitment process were made. As a source of financing, there is own capital of $ 3,174.21 and a loan of $ 29,000.00 in the Pacifico Bank with 1.5% interest, which will be used to start up the business idea, in addition, the Financial evaluation is obtained by the indicators, resulting in a positive NPV 33,133.42 and the IRR 25%, with a profitability index of 32%, cost benefit of $ 1.14. Balance point of 8,049.39 taking into account the Investment Recovery Period of 3 years 1 month and 18 days. The feasibility of the project is presented through the financial study, obtaining positive results of the creation and development of the restaurant in the city of Riobamba. It is recommended to consider the different indicators of the financial study since it measures the feasibility and viability that the restaurant will have in the market.