Propuesta de factibilidad para la creación de un emprendimiento de barras energéticas a base de chochos. Cantón Riobamba, 2016

Abstract

The present of entrepreneurship, propose the feasibility study for the creation of energy bars based on chocho in the canton Riobamba, through a research of descriptive and exploratory type based on records, analysis and a correct interpretation of techniques of Bibliographical and field research, obtaining information necessary for its development. Through the application of surveys, the frequency of consumption and the acceptance of energy bars based on chocho in citizenship were carefully established. As the second key element to support the study, the product acceptability test was applied, which resulted in its approval. In order to determine the feasibility, different studies such as the market study, technical administrative, environmental and financial legal were emphasized, expressing the characteristics and guidelines necessary for the fulfillment of the objectives outlined. With the application of financial evaluators Net Present Value (NPV), Internal Rate of Return (IRR), Period of recovery of investment (PRI), Minimum Rate of Return (MRR), Point of Balance (PB), Cost Benefit Ratio (C/B), positive values were obtained evidencing that the project is financially feasible and economically sustainable. Concluding that the micro-enterprise has a stability, profitability and solvency in all its areas, recommending the creation of new ventures with innovative approaches to increase industrial competitiveness and industrial development and economic development.