Propuesta de factibilidad para la creación de una heladería tipo Soft, con una fusión de frutas tropicales en el cantón Manta provincia de Manabí, 2016

Abstract

This Project of enterpreneurshipis develop a feasibility study to créate the Ice Soft Cream. The fusion of tropical fruits is in Manta Canton, Manabi Province. The methodology is descriptive and field. They do reference to the bibliographic information related to the Project. It was working with a sample of economically active population of the canton. The desing of the investigation is, non experimental because the variables are not manipulated. To the development of the entrepreneurship were taken into account different studies such as: market study. Trought the surveys it was determined that there is an unsatisfied demand of 95%. In the technical study was obtained the letter desing with their four ice cream varieties and their respective toppings. In the legal- administrative study was analyzed different regulations and functions for an entrepreneurship Project of handicaraft character. In the environmental study was determine that there is not an excellent impact. Financially it is referent all the costs and spends that reflect the Project. It is detailed in the total of the investement im $63.688,60 in the economical evaluation. To stablish the financial vialability of the Project. It was as result a NPV (Net Present Value) 30.352,28 an IRR (Internal Rate of Return) of 26%, BCR (Benefit- Cost Ratio) of $0,23 IRP (Investment Recovery Period) will be of three years, 0 months, 18 days and PE of 8.245,84. It is concluded that the Project of entrepreneurship is viable and feasibility for the implementation of the ice cream in Tarqui Parish. It is recommended to continue innovate in the establishment to do a better attention to national and foreing tourists who visit the city.