Propuesta de factibilidad para la creación de un bar de bebidas tradicionales, cantón Riobamba, 2016

Abstract

This reseach proposes to carry out a feasibility study for the creation of a typical and traditional drinks bar in the city of Riobamba; through a descriptive methodology that is based on bibliographical and field sources to obtain reliable information, which determinded the profile of the customer to whom we directed our products and services; Applying the survey to citizenship, positive results were obtained regarding the implementation of a traditional beverage establishment using the ice of the Chimborazo volcano and the Andean snacks. Subsequently, the acceptability test was applied; key factor for this study though a tasting session with all the products of an offer. The viability of the study of feasibility and convergence with objectives was determined thorugh technical, legal, administrative, environmental and financial studies which clearly detail the steps to be followed and the characteristics necessary for the execution of the project, these studies obtained financial assessors such as Net Present Value (NPV), Internal Rate of Return (IRR), Investment Recovery Period (PRI), Minimum Rate of Return (TMR), Point of Balance (B/C) demonstrating that this study is financially viable and based on the positive results of capital and profit recovery it was considered economically sustainable, concluding that the micro enterprise has profitability and sustainability, so it is recommended to create a trademark of products with a high value ancestral, cultural, heritage in the city and country.