Material de difusión, señalética informativa y nuevas propuestas artesanales para la empresa AL-CE del cantón Guano.

Abstract

It was made the design of diffusion and signage material based on the current visual identity of the company EL ALCE, as well as new artisan proposals with leather waste and inspired by the culture of Guano canton. The objective was to spread the leather products produced by the company through a digital catalog, at the same time giving added value to the identity of the company by making a proposal of signage-informative route on the leather production process in its different departments and when designing alternative proposals for the application of the leather pieces existing in the company. For the elaboration of this project, the qualitative research methodology was used which allowed the collection of information about the company. Subsequently, an interview was conducted with the owner-manager of the company to define the target audience, to know specific details of the leather production process and company-specific data that were very important in the creation of the project. In addition, a survey was conducted to the company's clients to define the style and content, based on this, the photographic survey of the products was carried out and information on the most representative features of the culture of the Guano canton was compiled for the realization of the handmade proposals of the company. The Bruno Munari project methodology was also used, which allowed a structural, semantic and functional design. Regarding the results obtained, it can be said that products capable of spreading the identity, positioning the production, creating interest in the products and generating cultural relevance were obtained, for which reason it is recommended the elaboration of this type of projects that help to strengthen the cultural identity of the canton Guano and, at the same time, the development of craft companies that characterize the place.